Click Networks - IT Support Glasgow

Click Networks - IT Support Glasgow
Click Networks - IT Support Glasgow

Wednesday, 28 August 2013

Changes to Gmail that may affect your business

You've probably noticed a few changes in your Gmail inbox recently, which may mean that you have been missing your regular emails from your favourite product or as a company your clients my no longer be seeing your mail shots in their inbox.

Gmail has now divided your inbox into 3 main categories, or 'tabs', called "Primary", "Social" and "Promotions". Your messages are now automatically categorized into one of the following optional tabs:

Primary Messages from friends and family, as well as any other messages that don’t appear in other tabs.
Promotions  Your deals, offers, and other promotional emails.
Social Messages from social networks, media-sharing sites, online dating services, gaming platforms, and other social websites.
Updates Notifications such as confirmations, receipts, bills, and statements.
Forums Messages from online groups, discussion boards, and mailing lists.

We've noticed that Gmail is categorizing emails from companys  in the "Promotions" tab. This means your alerts from businesses / sales / discounts no longer appear in your  or you customers "Primary" inbox.

 This has the effect of any email not in the primary inbox being treated as spam of of secondary importace to the user. This is obviosuly nto the case for many of your customers who have signed up to your mailing list to be the fisrt to know of new products, services and offers.

The solutions to these new changes is to contact your customer base or mailing list and direct them to drag and drop your emails from the 'Promotions' tab to the 'Primary' tab and when prompted confim you want all future emails from you to go into the 'Primary' inbox. That way they won't miss out on an offer of deal nad you won't miss out on sales vital to your business.

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